Loyd Pettegrew has been with the Department of Communication since 1982. His research interests include organization communication, public opinion, persuasion, and integrated marketing communications. He is our token capitalist, surfer, big game fisherman and a favorite among undergraduate students.

Undergraduate course offerings

• Communication Intern Seminar
• Influencing Public Opinion
• Integrated Marketing Communication
• Interview Communication
• Introduction to Communication
• Introduction to Communication Theory in Organizations
• Organizational Commmunication Practicum
• Persuasion
• Coordinating Organizational Communication

Graduate course offerings

• Communication Training in Organizations
• Interpreting Communication Research
• Organizational Change
• Organizational Communication

Representative publications

• "If IMC Is So Good, Why Isn't It Being Implemented?: Barriers to IMC Adoption in Corporate America" Journal of Integrated Communication 2000-2001, pp. 29-37


• "How Telemarketing's Largest Customers View Service Quality" with D. McGuff and A. Midili. Telemarketing.

Awards

• Outstanding Undergraduate Teaching Award, USF, 1989

Education

Ph.D., Speech Communication, Univeristy of Michigan, 1977.