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Zimmerman Advertising Program wins big at local Addy Awards

TAMPA, Fla. – Nine talented students from the University of South Florida College of Arts and Sciences were awarded gold and silver student Addy awards during the 2014 American Advertising Awards, sponsored by the American Advertising Federation of Tampa Bay.

Students who submit their advertising pieces to the Addy Awards have their work displayed in a gallery, where three judges get to choose who gets gold, silver or nothing. The competition starts out locally, then moves on to districts and then goes national.

Christa Beck, a USF junior majoring in mass communications, was awarded the Best of Show in Broadcasting by the AAF Tampa Bay chapter. Beck’s group created a video ad for an organization called PeopleForBikes for their Advertising Creativity class. Beck said her professor insisted that they enter it into the student competition. This was Beck’s first time competing.

“Until they announce the winners you have no idea what you're up against, so I didn't have any expectations for the night,” Beck said. “However, I was pleasantly surprised with the outcome.”

Beck enjoys the problem-solving aspect of advertising and plans to compete again next year.

Taking home a silver Addy was Connor Storch, a mass communications senior. Storch competed in the “out-of-home” category, and his ad was titled, “Apple: enough said.” The concept Storch used was putting two words in one. He highlighted “art” within the word “smart.”

“Mine had a lot of simplicity to it,” said Storch, who is president of the USF Ad Club. “I’m saying it’s smart art, in regards to the iPhone.”

Storch has a job waiting for him after graduation with an advertising agency called Sparxoo. The next time he enters the Addy awards, it will be to represent the agency.

Beck said entering the Addy Awards was a great learning experience, and it couldn’t have been done without guidance from her Creative Advertising instructor, Debra Smith.

“I've learned how important it is to put yourself out there and have confidence in your work,” Beck said. “If it wasn't for our professor's persistence, we would have never submitted anything.”


Filed under:Arts and Sciences Mass Communications Student Success   
Author: Melissa Moreno