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USF to host lecture about gender differences in the brain
[02.12.2013]

TAMPA, Fla. -- Why can’t a man be more like a woman? Why can’t a woman be more like a man? Helen E. Fisher, Ph.D., a biological anthropologist and human behavior researcher, will be at the University of South Florida to answer these questions. Fisher will give a lecture entitled “Gender Differences in the Brain” at 6:30 p.m. on Thursday, Feb. 21 in the MSC Oval Theater. The event is free and open to the public.

Fisher is a professor at Rutgers University and has studied romantic interpersonal attraction for more than thirty years.

Throughout the topic of gender differences in the brain, Fisher has explored the biology and evolution of web-thinking, step-thinking, ritual apologies, intuition, mental flexibility, creativity, imagination, dominance matching, win-win strategies, gender power plays, strategic and long term planning, and verbal, spatial and “people” skills to explain how the sexes are soft-wired to view power and think and act in different ways. She offers practical ways in which men and women can understand and influence one another to increase appreciation and productivity in the home and office.

Fisher was hired by Match.com and Chemistry.com where she used her research and experience to create both hormone-based and personality-based matching systems. She has written five books on the evolution and future of human sexuality, monogamy, adultery and divorce, gender differences in the brain, the chemistry of romantic love, and most recently, human personality types and why someone falls in love with one person rather than another.

In her newest work, she reports on four biologically-based personality types, and using data on 28,000 people collected on the dating site Chemistry.com, she explores who you are and why you are chemically drawn to some types more than others.

This event is part of the Frontier Forum lecture series, presented by the USF Phi Beta Kappa Alumni Faculty and sponsored by the USF Office of the Provost, USF College of Arts and Sciences and Mayor Bob Buckhorn.

-USF-



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