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Representatives from Nielsen speak with CAS students about the Sunshine

CAS students to collaborate on Sunshine State Survey

TAMPA, Fla. -- The University of South Florida College of Arts and Sciences was visited by Nielsen representatives on Jan. 29 to collaborate on the upcoming Sunshine State Survey. Distinguished University Professor Susan MacManus’ Media and Politics is constructing five new questions for the Sunshine State Survey, which will be distributed this summer.

The Sunshine State Survey originated in 2006 through Leadership Florida, a non-partisan, non-profit organization, and through the influence of MacManus. Nielsen is working with the School of Public Affairs in the College of Arts and Sciences on the 2014 survey. MacManus was the key figure who decided Florida needed an annual survey to evaluate the opinion trends on essential issues, such as education, the environment and gun policy.

During the class, students shared their suggestions for the new survey questions.

“I was very impressed with the amount of thought the students put into these questions,” said William Miller, Nielsen client and community relations specialist for public affairs.

MacManus said “polling has become a very important part of politics and media needs to know how to cover polling.” Students in her class are either mass communications majors or political science majors, which allows students to see both sides of issues through group discussions.

Being part of such a large process with such a well-respected company has humbled many of the students.

Senior Rebecca Torriani, a mass communications and political science double major, said, “I just think it’s a really good experience for us, to be in this world where there’s so many issues going on right now.”

The 2014 Sunshine State Survey will be conducted this summer, and the School of Public Affairs will release the results after careful analysis.


Filed under:Arts and Sciences School of Public Affairs Student Success   
Author: Rachel Brown