The Zimmerman Advertising Program Team
A dedicated team of leaders with both university and professional experience guides the Zimmerman Advertising Program (ZAP) to ensure that students learn advertising and business like no other program in the world. The team closely monitors the progress of the students and the strategic direction of the program.
The Zimmerman Advertising Program's Living Learning Community
The Zimmerman Advertising Program invites 34 college freshmen to live and learn together in Poplar Hall.
Zimmerman Advertising Program Students Visit the Zimmerman Advertising Agency
The “ZAP 2.0” cohort, which is the first to enter USF as Muma College of Business students studying advertising, had the opportunity to visit the Zimmerman Advertising Agency in Ft. Lauderdale in January of this year.
Recruitment in the Zimmerman Advertising Program
After thoroughly restructuring the Zimmerman Advertising Program (ZAP) curriculum at USF, the application and selection process of incoming students needed to be updated.
Zimmerman Advertising Program Welcomes Class of 2020 to USF
On Aug. 20, 2015, the Zimmerman Advertising Program welcomed 23 students to the class of 2020 ZAP cohort at the University of South Florida.
Dean's Office seeking creative, motivated interns
The College of Arts and Sciences Dean's Office is looking for interns who are hungry for experience.
Dean's Office seeking creative, motivated interns
If you got skills, we got snacks! The College of Arts and Sciences Dean’s Office is looking for interns who are hungry for experience. Interns will work during the fall semester to assist with marketing and events. Applications are due Friday, July 31, 2015, at 4:30 p.m. in Cooper Hall (CPR) 107.
USF announces $10 million gift from Trustee Jordan Zimmerman
The University of South Florida announced today that its School of Mass Communications within the College of Arts and Sciences is now named after USF Trustee Jordan Zimmerman, the founder and chairman of Fort Lauderdale-based Zimmerman Advertising.
Dean's Office seeking spring interns
The College of Arts and Sciences Dean’s Office Internship Program is looking for interns for the upcoming spring semester. Applications are due by 5 p.m. on Friday, Nov. 21 to CPR 107. Interviews will take place on campus during Dec. 3-12.
ZAP Welcomes 5th Living-Learning Community
National data show that student engagement greatly contributes to student success in college, and less than a month into the new academic year, 27 first-time-in-college mass communications students take the school’s introductory class together and have met more than half the faculty.
Summer Film Fair at USF
It’s starting to make as much sense to study and pursue a career in filmmaking in Tampa Bay as it is in Los Angeles or New York City – if you note the signs.
CAS students selected for American Advertising Federation Program
According to the results of the 2010 census 9 million people identified themselves as belonging to more than one race, yet the advertising industry still faces an issue of not reflecting society’s diverse culture in the media it consumes.
CAS grad lands internship at the Clinton Foundation
University of South Florida College of Arts and Sciences alumnus Dominique Benjamin landed an internship at the Bill, Hillary and Chelsea Clinton Foundation in New York City. Benjamin works for the foundation’s childhood obesity initiative, the Alliance for a Healthier Generation.
Zimmerman Advertising Program wins big at local Addy Awards
Nine talented students from the University of South Florida College of Arts and Sciences were awarded gold and silver student Addy awards during the 2014 American Advertising Awards, sponsored by the American Advertising Federation of Tampa Bay.
CAS students to visit Nielsen’s Call Center
Students from a University of South Florida media and politics class will get an exclusive tour of Nielsen’s Call Center at 1:30 p.m. on Wednesday, March 5 to see first-hand how the students’ work on the upcoming Sunshine State Survey is being prepared to be disseminated.
CAS student lands internship at Univision affiliate
Internships are highly coveted among college students. Each year, the competition grows as students spend countless hours searching and applying for internships. At the University of South Florida, Stephanie Becerra has defied the odds.
USF to host "master of alternate history" writer
What might have happened if the Confederacy had won the Civil War? Or if aliens had invaded the earth during World War II? Speculation about such possibilities is the stuff of the science fiction genre known as “alternate history;” the University of South Florida Humanities Institute welcomes a writer hailed as the master of the genre -- Harry Turtledove. Turtledove will speak at 6 p.m. on Tuesday, Feb. 18 in the TECO room on the USF Tampa campus.
Transfer student thrives at USF
Looking right at home sitting on a news set before a pair of television cameras and having been to the Cannes Film Festival and back, one would guess senior Wey Lin is an old media pro.
USF Veteran Services helps student reach goals
Graduating Senior Christian Quintero didn’t give himself any time to transition from the military to USF -- literally. He was discharged, received his DD214 papers and jumped into a car. Within 14 hours of leaving the Navy he was on campus ready to start classes.
Alumnus lands advertising job in London
The University of South Florida’s Shadarne Meghie, a mass communications alumnus with a concentration in advertising, has done what many USF graduates hope to do: find a job within three months of graduation. But Meghie has gone beyond just that. He landed a job with Ogilvy, an international advertising agency, in its London office.
Deadline approaching for Dean's Office Internship Program
The College of Arts and Sciences Dean’s Office Internship Program is looking for interns for the upcoming spring semester. Applications are due by 5 p.m. on Monday, Dec. 2 to CPR 107. Interviews will take place on campus during Dec. 4-12.
Award-winning radio host and USF alumnus Larry Flegle shares experience and advice
University of South Florida alumnus Larry Flegle, Ph.D. received the 2013 DJ of the Year Award from the Gospel Music Express Showcase Saturday, Oct. 5 in Ringgold, Ga. His radio show, Cowboy Gospel NETradio, is a 24/7 internet radio station dedicated to playing southern gospel music.
Professor honored at World Science Fiction Convention
A University of South Florida professor won a prestigious award at the 2013 World Science Fiction Convention.
SMC holds annual Honors and Awards Banquet
More than $86,000 in scholarships were awarded this year to mass communications students by non-university organizations and individuals during the School of Mass Communications annual Honors and Awards Banquet, held on Thursday, April 25, at the Busch Gardens Colony House. The School also recognized retiring faculty and outstanding alumni for their hard work and contributions.
Deadline approaching for Dean's Office Internship Program
The College of Arts and Sciences Dean’s Office Internship Program is looking for interns for the upcoming summer and fall semesters. Applications are due by 5 p.m. on April 19 to CPR 107. Interviews will take place on campus sometime between April 25-May 3.
Miller wins two Mark of Excellence awards
Most students who enter into a competition hope to win an award or even place, but for Christina Miller the possibility of winning two first-place awards never crossed her mind. The 21-year-old mass communications senior was surprised she placed in the Society of Professional Journalists Mark of Excellence competition. Her stories, “Bowling in the 21st Century” and “Twice Read: A Story About Letters,” won first place for Online Sports Reporting and Online Feature Writing, respectively.
CAS faculty and alumni to speak at TedxUSF
TedxUSF, an independently organized TED event, will be coming to the University of South Florida on Friday, Feb. 22. The event, titled “On the Edge of the Future,” will showcase various guest speakers who will have the opportunity to present their ideas to the local community.
CAS Dean's Office seeking interns for Spring 2013
Do you love being behind a camera? Would you consider yourself a social media whiz? Do you love to write? If you answered yes to any of these questions, then you should apply for the College of Arts and Sciences Dean’s Office Internship Program. Applications are due by 5 p.m. on Nov. 30 to CPR 107.
CAS Dean's Office to host internship information session
Do you love being behind a camera? Would you consider yourself a social media whiz? Do you love to write? If you answered yes to any of these questions, then you should check out the information session for the College of Arts and Sciences Dean’s Office Internship Program at 5 p.m. on Thursday, Nov. 15 in Cooper Hall (CPR) 355.
USF to host an evening with Rory Kennedy
Rory Kennedy, daughter of the late Robert F. Kennedy and Emmy-winning independent documentary filmmaker, is coming to Tampa to talk about her newest film, “Ethel,” which offers a personal look inside the life and political dynasty of the Kennedy family.
USF students obtain once-in-a-lifetime work experience at RNC
From planning concerts and events to working with “The Daily Show with Jon Stewart,” University of South Florida mass communications students gained hands-on experience at the Republican Convention in August.
School of Mass Communications and Nielsen to host Industry Connections
The University of South Florida and The Nielsen Company will host the Industry Connections event on Sept. 13, 2012, from 1-4 p.m. at the Marshall Student Center. The event will showcase bright talent and networking opportunities through a discussion of business-related topics with the help of the USF student groups from the College of Business, College of Engineering and School of Mass Communications student groups.
USF finishes second in national public relations competition
On May 24, students representing last semester’s Advanced Public Relations class placed second in America’s Natural Gas Alliance (ANGA) Collegiate Energy Challenge in Washington, D.C. Due to the outstanding job by all three finalists, ANGA chose to award each school the $5,000 grand prize. The money will benefit the USF School of Mass Communications.
USF public relations team finalists in national competition
A team of public relations students at the University of South Florida has been recognized with a Scholastic Achievement Award and will be competing in the final round of the ANGA Collegiate Energy Challenge in Washington, D.C., on Thursday to determine their final placing.
Alumni Spotlight: Marnie Williams
Marnie Williams graduated from the University of South Florida in 1997 with a degree in mass communications, and now is a technical director and associate marketing manager of social media at The Weather Channel in Atlanta, Ga.
Interns needed for the College of Arts and Sciences
Are you a great writer? Do you love working with social media or behind a camera? The University of South Florida’s College of Arts and Sciences Dean’s Office is looking for enthusiastic and motivated students for their summer and fall internships. There will be an information session on Wednesday, April 4 at 5 p.m. in Cooper Hall (CPR) 471.
USF professors, fiction writers to discuss apocalypse theories
For the last few years, the blogosphere has buzzed with dire predictions that the end of the world is at hand -- either at the hands of God, ancient Maya prophecies, or human beings’ capacity to destroy ourselves or our environment.
USF to host award-winning author of “Freakonomics”
The University of South Florida is hosting award-winning author, journalist, and radio and TV personality Stephen J. Dubner at 6:30 p.m. on Thursday, Feb. 16, 2012, at the Tampa Theatre.
USF alumna launches blog dedicated to sports, fashion
The Super Bowl is right around the corner and as fans frantically make plans to host or attend different events, they may be wondering what to wear. Luckily, a University of South Florida alumna helps sports fans avoid fashion penalties through her blog, The Style Ref.
USF remembers inspirational leader, friend
On Thursday, Jan. 12, 2012, USF and the Tampa Bay community lost Deanne Roberts, an influential and devoted individual whose life made a significant impact to the area.
Take an inside peek into the New York Times
The University of South Florida’s School of Mass Communication and the University Film and Video Association, along with the student chapter of the Society of Professional Journalists, will be presenting a film and lecture from 3-5 p.m. on Nov. 14, 2011, in the USF Oval Theatre.
Dean’s Office seeking interns for spring semester
The College of Arts and Sciences Dean’s Office is looking for hardworking students to participate in its internship program during the spring 2012 semester. Applications will be accepted until 5 p.m. on Monday, Nov. 21 in CPR 107.
Alumni Spotlight: Braulio Colón
University of South Florida alumnus Braulio Colón has and continues to impact the field of public policy in Tampa, Fla. Using the experience he gained as a participant in Public Policy Internship Program, Colón maintains an active role in the field. Colón is the director of the Florida College Access Network, an institution that strives to promote underprivileged students, first generation college students and under-represented students with exposure, preparation and success for college.
It pays to go to class
Imagine taking a class that offers real-world, on the job experience and the chance to actually make some money. A class like that may sound too good to be true for some. But for one class, it’s a reality.
Joining clubs offer unique opportunities for students
The University of South Florida School of Mass Communications recently held a student organization fair.
USF graduate lands his dream job
For Charlie Terenzio (BAMC 2010), his job varies every day. As assistant director of communications for the University of South Florida athletics department, Terenzio handles everything from press releases, video shoots and covering the teams for games and tournaments.
Award-winning journalist begins teaching at USF
The University of South Florida has named Wayne Garcia, an award-winning political journalist and educator, to an instructor position in its School of Mass Communications.
Alumni Spotlight: Trish Higgins
Every piece of video that is received at CNN's headquarters in Atlanta passes through a person or system that Trish Higgins oversees. Higgins, a mass communication graduate of the print-journalism sequence, is now the Media Coordinator Supervisor in the Image and Sound Department at CNN.
Alumna named Tampa Bay Business Woman of the Year
USF alumna Colleen Chappell was named the 2010 Business Woman of the Year by the Tampa Bay Business Journal.
Mass communications student wins video contest
Everyone has been told that recycling is important and should be done on a daily basis. There is even a song titled "3 R's" by Jack Johnson informing people to reduce, reuse and recycle. For Dan Bakst, a junior majoring in mass communications, the idea of reusing involved a plastic bag and an imagination.
New director hired for the School of Mass Communications
The University of South Florida College of Arts and Sciences has named Fred Pearce the director of the School of Mass Communications.
Professor publishes book about celebrity, social media
When the headquarters for manufacturing fame moved from Hollywood and New York to the Internet, the tools and the decision-making power moved with them.
CAS students travel to Ireland to study media
After months of preparation, 14 students from USF left for Ireland this week. With the knowledge they have gleamed from assigned films and readings and their passports in hand, they will embark on a journey that former students have called “life-changing.”